About Us

JOJOE is a contemporary underwear brand, encouraging you to rethink and recycle, thereby having a smaller impact on our world around us.

Everything we create is carefully crafted to be contemporary and effortless, whilst being made to the highest ethical and eco-friendly standards.  

We strive to produce as little waste as possible, taking an eco-conscious approach wherever we possibly can.

As an eco-aware underwear brand, we aim to build a community of like minds, respecting the environment around them whilst never compromising on style and fit.

We only use recycled materials in our products, and use bonded seams and printed care labels to reduce wastage and maximise comfort.